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Box Office Report - July 2nd

02 Jul 2012
Ted Wins the weekend!
A foul mouthed Teddy Bear won the weekend as Ted smashes box office records.Family Guy creator Seth McFarlane’s movie directing debut featuring a talking stuffed toy alongside Mark Wahlberg and Mila Kunis not only raked in well over its estimated box office this weekend but also knocked The Hangover off the top spot for biggest opening weekend for an R-rated comedy. The film took around $54.1 million, well ahead of The Hangover’s $44.6 million, that’s the third highest opening weekend for an R-rated comedy ever.
Also defying expectations, male stripper movie Magic Mike turns up in second place, earning an estimated $39.2 million, another hit for lead Channing Tatum. Early reviews for the film were good, and those figures were no doubt bolstered by the serious amount male flesh on display in the trailers – from Tatum as well as co stars Alex Pettyfer and Matthew McConaughey. It’s another change of genre for the ever busy Steven Soderbergh, who still claims he’s set to give up the movie industry.
Pixar’s Brave came in third with $34 million, down almost 50 per cent on last week’s impressive opening figures. Tyler Perry’s latest, Madea’s Witness Protection, is in at four and continues the writer/director/star’s long streak of hits and Madagascar 3 rounds out the top five – with $11 million bringing its worldwide tally to an impressive $424 million with some regions still to see a release.Abraham Lincoln: Vampire Hunter made just $6 but that was enough to grab sixth place, it’s unlikely to make a profit with just $46 million worldwide, and Prometheus is still hanging in there at number 7. Wes Anderson’s limited release Moonrise Kingdom went wider this weekend, pulling in an additional $4.8 million while Snow Whiteand the Huntsman grabbed $4.4 and newcomer Friends Like Us, starring Chris Pine and Elizabeth Banks, earned a dismal $4.3 million.
One of the more surprising things about this list is the fact that it contains so many titles which have yet to see a full international release, with Ted, Magic Mike, Madea, Madagascar and Friends Like Us yet to hit UK and Irish screens among other territories. One thing is clear though, with a production budget of just $50 million, plenty of territories waiting for release, strong word of mouth and no real adult comedies in its way, Ted is set to be a big hit for Universal.
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